It’s Time to Shine, Birmingham: Protective Life Corporation and the BJCC Celebrate the Official Lighting of Protective Stadium

Following the recent launch of a new brand identity, Protective Life Corporation (Protective), a wholly owned U.S. subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750) celebrated alongside employees, elected officials, business and community leaders and project partners as the Protective Stadium identification signage was officially turned on for the first time at Protective Stadium last evening.

Protective Life Corporation and the BJCC celebrated alongside employees, elected officials, business and community leaders and project partners as the Protective Stadium identification signage was officially lit for the first time at Protective Stadium on Tuesday, Sept. 14. (Photo: Business Wire)

Last week, Protective announced a new visual identity, including an expressive logo and differentiated brand color, which amplifies Protective’s purpose, builds on core values and clarifies the signature way the Company delivers on promises as protectors for its business, people and community. The new brand, now shining bright in downtown Birmingham, leverages the potential of the Company’s name and amplifies its purpose – “because we’re all protectors” – and allows all to see themselves as part of the Protective Story.

“Big things can happen when we collaborate toward a shared vision. I believe Birmingham has a bright future ahead, and Protective is proud to be part of bringing this stadium to life for our community,” said Rich Bielen, Protective President and Chief Executive Officer. “At Protective, we’ve been putting people first for more than a century – that will never change. Together, we’ll keep pushing to find better ways to contribute to the wellbeing and quality of life in our local communities, and Protective Stadium will offer many more opportunities to live out our purpose of being protectors.”

Meet the Wilsons

Jim and Will Wilson are carrying on their father’s legacy of business integrity and entrepreneurship while diversifying the company’s focus and assets.

Read More

A Shared Vision

The Chamber of Commerce of West Alabama and Regions Bank partnered to create a unified space for Tuscaloosa’s job creators, developers, and seekers.

Read More

Life Saving Leadership

Laura grill refuses to let covid define EAMC’s future. East Alabama Health continues to grow along with the communities it serves, even amid the challenges of COVID-19.

Read More