PR firm urges businesses to adapt marketing strategies to crisis

The COVID-19 crisis has been hard on businesses, but it also presents new opportunities that can be taken advantage of, according to a Birmingham-based public relations firm that spoke at the Business Council of Alabama’s Engage Alabama conference.

Louise Oliver, president and founder of Peritus Public Relations, headed a virtual presentation that exemplified what it communicated: that companies can adapt to the pandemic in ways that advance their brands.